Applying For A Job That Doesn’t Exist

How many times have you found your absolute dream company to work for, only to discover they’re not hiring? Don’t worry sis, we’ve all been there.

Wouldn’t it be amazing if you could apply for your dream job, even if it’s not advertised? Well, it turns out you can.

Welcome to the invisible job market!

Many businesses are trying to cut down costs, particularly in the current economic climate, which may include reducing their recruitment budget. This means not all companies are publicly advertising every job opportunity. These will likely be the small and medium-sized businesses. So if your dream employer happens to be a smaller company, there could be a job role waiting for you that isn’t advertised!

You need to be the job advert they haven’t put out yet.

Although it may seem daunting, reaching out for a job role which doesn’t strictly exist can demonstrate your confidence and ability to be proactive. You never know, you could be the missing piece in a business that they didn’t know they needed!

Think about it. The worst that can happen is you get a no (but we’re so used to rejections now, what’s another one?!) and the best-case scenario is that you get hired – seems worth a try, right?

Here are a few steps to get you started;


We all have that one friend that has FBI-level skills in getting intel. If this is you, perfect! If not, then become them (or ask them for tips!).

You need to get digging on your dream companies; anything that you find could influence and improve your application.

Start out by finding their website or blog and get to know them; read their recent articles, subscribe to their newsletter and get clued up on relevant press-releases which mention them.

You’re looking for indications that the company has the capacity to expand; these can include:

  • Recently receiving funding
  • Advertising jobs in other departments
  • A growing social media presence
  • Emerging departments
  • Recent positive articles about their work

During your research, remember to read between the lines. If there’s a clear gap in their business which you think you can fill, jump on it!

You can use what you find to add depth to your application; it will prove why they need you and will impress them that you’ve really put work into researching their company.


Unfortunately, as you may have already found out, sometimes it’s not what you know but who you know when it comes to getting a job.

This means getting in touch with that girl from Uni who now has absolute job goals, it’s talking to your second cousin who runs a recruitment firm, and it’s buttering up your work experience employer who has contacts in the industry.

Don’t be afraid of getting in touch with people you haven’t spoken to in years. If you show them respect and demonstrate a strong interest in their industry, they should be more than happy to help you out! Remember, they probably did the same thing when they first started out.

Shoot your shot, corporate style.


You might think of LinkedIn as just a digital extension of your CV. But it’s so much more than that.

It’s a place where your choice of keywords can get you to the top of employer’s search results. It’s a chance to grab recruiters with a bold summary at the top of your profile. It’s a job opportunity waiting to happen.

Remember, this is your platform to advertise yourself to employers – so make the most of it, you never know which recruiters are currently looking at your profile!


If you thought your CV and cover letter were important when applying for an advertised role, they’re 10x more vital when the job doesn’t exist yet!

You want to grab your future employer’s attention straight away, and prove to them why you’ll be an asset to their company. Forget generic enquiry emails, you want a bold subject that will stand out in an employer’s inbox.

Think outside the box; send a letter tailor-made to the company, deliver your portfolio in person and consider a unique format for your CV {see examples here}

This is your opportunity to stand out a mile from your competitors, so grab it and make a custom-fit application for that custom-fit job.

You’ve got this!

This entry was posted in: Gradmin